Lanvin Group Sells Caruso to MondeVita Italy: A Deep Dive into the Brand's New Ownership and Future Plans
The iconic Italian fashion brand Caruso is returning to its roots, with Lanvin Group selling it to MondeVita Italy S.r.l., a subsidiary of the Mondevo Group. This strategic move marks a significant chapter in the brand's history, as it seeks to strengthen its Italian DNA and build upon its unique identity.
The deal, announced by Marco Angeloni, CEO of Caruso, highlights a shared passion for Italian culture, lifestyle, and artisanal manufacturing. Angeloni, who will also become a minority shareholder, emphasizes the importance of continuity and long-term commitment to the brand's development. He believes that MondeVita, founded by Hussam Otaibi and Fabio Brambilla, aligns perfectly with Caruso's values and strategies.
Caruso, founded in 1964 in Soragna, Italy, is renowned for its playful elegance, combining sartorial rigor with a contemporary interpretation of Italian style. The brand's unique positioning has been a key factor in its success, and Angeloni aims to further enhance this distinctive identity.
MondeVita's investment in Caruso is a strategic move, as it marks their first venture into the lifestyle sector. With a focus on financing and renewable energies, this new direction showcases their commitment to supporting and expanding the brand's reach.
Angeloni's personal involvement in the selection process highlights his belief in the project's potential. He aims to expand the brand and strengthen its production plant in Soragna, ensuring the preservation of its Made in Italy heritage and strategic industrial asset. The company's commitment to modernization is evident, with a focus on hiring younger talent and expanding its production capabilities.
Caruso's annual revenues of approximately 35 million euros and its team of over 450 employees underscore its significant impact on the luxury menswear market. With MondeVita's support, the brand is poised for a bright future, combining its industrial scale with sartorial craftsmanship.
